learn digital marketing - 2


In this Blog we are learning about few things like:
1. Types of SEO
2. SEO Ranking Factors
3. Keyword Ideas
4. Types oof Links
5. Some of the Important SEO Tools
6. Social Media Optimization(SMO)
7. Meta Ads(Social Media Marketing/Fb Ads & Instagram Ads)
8. Different Goals in Creating a FB Ads




Search engine optimization(SEO) : SEO is the process of improving the quality and quantity of website traffic for a website and improving rank of a website in search engine. SEO is unpaid or organic traffic

Types of SEO


1. Technical SEO
2. On-Page SEO
3. Off-Page SEO

Technical SEO: It is process of auditing the website and find out technical mistakes in website and understanding them and making a report or note of them

On Page SEO : It is process of correcting all the mistakes that we found during Technical SEO based on Priority (If you are a web developer  you can do it or you can send the report to the website designer who have designed the website)

It should be 70% on page SEO score before starting off page SEO

On-Page SEO Ranking factors


  1. Title should not exceed 60 characters
  2. Description should not exceed 160 Words
  3. Image sizes should be less in kb or mb
  4. Keywords & keyword Relevancy should be monitored
  5. Keyword density should not exceed 1% to 2%
  6. H1 to H6 Headings h1 should be used only once
  7. Page speed should not exceed 3 secs
  8. Use Bold or Italics for few keywords to get recognized easily
  9. Image alt text should be given properly
  10. Inbound linking

Off-Page SEO :

The process of link building or getting backlinks is main part of Off Page SEO 

Basic Content required to start off page SEO
 1. URL
 2. Title 
3. Description
4. Keywords

Steps to follow before choosing a keyword (Keyword Ideas)


Brain storming : Thinking all the possibilities on your own based on your website or content

Auto suggestions : Following Google given auto suggestion keywords

Check it's search volume and competition : We can do this using few tools like Uber suggest, Semrush etc..

Types of Off-Page SEO

  1. Bookmarking Submissions 
  2. Directory Submissions
  3. Classified Submissions
  4. Article Submissions 
  5. Word or PPT submissions
  6. Image or video Submissions
  7. Web 2.o Submission
  8. Q&A submissions
  9. Press & Release Submissions
  10. Blog commenting

Types of Links


  1. Internal Links : Redirect within a website between web pages
  2. Outbound Links : Redirect from one website another website
  3. Backlinks : Getting a link or redirect from other website to our website.
  4. Do Follow Back links : High Quality Backlinks
  5. No follow Back Links : Low Quality Backlinks
  6. Broken Links : Redirect to 404 Error page due to domain expiry or some other reasons
  7. Bad Links or Spammy back links: Backlinks from un trust worthy or google prohibited pages

Some of the SEO Tools


SEO optimer/SEOmator : Audit Website find SEO Errors

Keywords Every Where : Show suggestions based on our search

Uber Suggest : Helps to know the keyword search volume and Competition

Semrush : Used for competitive keyword analysis

Moz : To find Domain Authority, Page Authority, Spam Score

Ahrefs : To find number of Backlinks and Their sources

Disavow tool : Delete Spammy Backlinks from our end

Screaming frog : To find broken links, website crawling issues

Google Analytics : To analyze our website performance in detail

Social Media Optimization(SMO)


Social media optimization is the use of social media sites to enhance a company or organization's brand and its online presence

Creating and Managing Posts different Social Media Platforms like Facebook, Instagram, Linked In, Twitter etc.

Meta Ads(Social Media Marketing):



Meta Ads includes both Facebook ads  and Instagram Ads

SMM is promoting a business with paid strategy in this Facebook ads and Instagram ads are included

Main targeting should be for Facebook ads because we can add Instagram through placements

Lets learn about Facebook Ads and Different types of Facebook ads

Facebook Ad Creation Process

Before creating a Facebook ads we need to follow below steps
  1. First we need to create Facebook account
  2. Then we need to create a page in fb account
  3. Then login into facebook ads Manager
  4. Then we need to create a Fb Ad(Campaign)

Different Goals in FB Ad Campaign :


First click on create option
Then Choose our Business Goal
Awareness
Leads
Traffic
Sales
Start creating Campaign

Awareness goal is used for Start up companies for branding their company here we don’t get any leads or sales

Traffic goal is used for companies for getting reach to their company website hence it may lead to get few leads or sales

Leads goal is used by service based company to get leads/sales  here we have to create a lead form or contact form

Sales goal is used by Products based company to boosts their Product Sales

Instagram Ad Placements


Another Important thing to learn in Facebook ads is placement

Here u can add Instagram option so that Your add which you have created on Facebook may also appear on Instagram also so Instagram users also see your add and access your ad
There are many Different placements u have to enable  like
Stories
Reels
Home page
Market place


In the next Blog let's learn about Google Ads, Bidding Strategies, Keyword Match types, Google Analytics etc. Thank you :)


























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