learn digital marketing from scratch
In this Blog We will Learn Different things like
1. Types of Marketing
2. Google Search Structure
3. Digital Marketing
4. Different Types of Digital Marketing
Marketing and Types of Marketing:
Marketing is a process of letting your business to know most of people so it helps to boosts sales and profits for your Business
There are different types of marketing strategies
There are different types of marketing along with digital marketing but 90% of the companies use digital marketing for their marketing, Lets see what are the different types marketing and why digital marketing used world wide.
There are 8 different types of marketing, they are :
1. Traditional Marketing
2. Direct/Outdoor Marketing
3. Print Marketing
4. Media Marketing
5. E-Commerce Marketing
6. Influencer Marketing
7. Tele Marketing
8. Digital Marketing
1. Traditional Marketing : It is the oldest type of marketing used a long ago by our ancestors when there is no source of marketing this is called Word of Mouth or Mouth Publicity this is used to promote or describe about product via telling words
2. Direct/Outdoor Marketing : It is a bit old type of marketing now we can see this kind of marketing very rarely. It is about marketing a service or product directly to the customer by reaching their home and marketing it.
3. Print Marketing : It is old type of marketing now we cant see this kind of marketing this print marketing known for marketing of companies via newspaper articles etc.
4. Media Marketing : It is type of marketing now we can see this kind of marketing very rarely this Media marketing known for marketing of companies or Products via Television, Radio etc.
5. E-Commerce Marketing : It is mostly used marketing in present days in this we promote our products through Amazon and Flipkart it is a B2C type of marketing
6. Influencer Marketing : It is mostly used marketing in present days in this we promote our products or services through Influencers with more followers on YouTube Instagram Facebook etc.
7. Tele Marketing : It is mostly used marketing in present days in this we promote our services through telephone by calls for example getting calls from bank for credit card loans etc.
8. Digital Marketing : It is mostly used marketing in present days in this we promote our products or services through Social Media an Search Engines there are wide variety of digital marketing techniques we learn about each of them in detail.
Before learning digital marketing lets learn about Google Search Structure
Google Search Structure:
Have you ever wondered how can we get such quick results in Google there is big background process now let's learn about that
How does Google give any kind of information based on our search there are 5 steps
1.Content Creation
2.Crawling
3.Indexing
4.Calculating& Ranking
5. Retrieving Results
Content Creation: Data is written by content writers in there own website while website creation
Crawling: Collecting data from different websites is known as crawling it is done by crawlers, Google bots, spiders which is done according to google algorithm
Indexing: Arranging the data as per categories
Calculate & Ranking: There are nearly 200 ranking factors they search quality of content and which website or blog satisfy the most of the ranking factors will be displayed first
Retrieve Results : When we search query or keyword the crawlers find the relevant websites or web pages and give results with the help of crawlers in SERP
we will learn about what is digital marketing and its importance and different categories of digital marketing Lets go...!
Digital Marketing:
Digital Marketing is a process of marketing or advertising your business using digital platforms like Facebook, Instagram, Google, YouTube to let know your business to most of people so it helps to boosts sales and profits for your Business
Digital marketing has many benefits compared to other kinds of business like its Budget Friendly, Easily Optimized whenever required. Sales, Leads and Conversions are known us easily and measures our sales by us
Types of Digital Marketing :
In digital marketing there are 2 types of marketing Organic(Free Promotion) and other is Paid Marketing
Under Organic Marketing we study about SEO(Search Engine Optimization) and SMO(Social Media Optimization) these two marketing are completely free as they are free promotions achieving expected results will not be immediate it takes time between 6 months to 2 years to achieve required results.
Under Paid Marketing we study about SEM(Search Engine Marketing) and SMO(Social Media Marketing) these two marketing are paid ads achieving expected results will be immediate within a day or week
knowledge about Content Writing, E-Mail Marketing, Word press and Canva will be added advantage for a digital marketer
1. SEO(Search Engine Optimization) : Search engine optimization(SEO) is the process of improving the quality and quantity of website traffic for a website and improving rank of a website in search engine. SEO is unpaid or organic traffic
Here in SEO Keyword plays a crucial role, there are 3 different types of keywords, they are short tail keywords, Medium tail keywords and Long tail keywords,
a. Short Tail Keywords : keywords length between 1 to 3 words is known as short tail keywords
( example : Digital Marketing)
b. Medium Tail Keywords : keywords length between 3 to 5 words is known as Medium tail (example : Digital Marketing Course in Hyderabad)
c. Long Tail Keywords : keywords between 5 to 7 words and more is known as short tail keywords
( example : Digital Marketing Course online below 10,000 )
2.SMO(Social Media Optimization) : This is a Process of Submitting our website in other relevant social media pages
3.SEM(Search Engine Marketing) : it refers to Run ads in Google to generate leads or branding according to our requirement
4. SMM(Social Media Marketing) : it refers to Run ads in Facebook and Instagram to generate leads or branding according to our requirement
Types of SEO
1. Technical SEO
2. On-Page SEO
3. Off-Page SEO
Technical SEO: It is process of auditing the website and find out technical mistakes in website and understanding them and making a report or note of them
Lets learn in detail about On- Page SEO and Off-Page SEO in detail in Next Blog Thank you:)
In this Blog We will Learn Different things like
1. Types of Marketing
2. Google Search Structure
3. Digital Marketing
4. Different Types of Digital Marketing
Marketing and Types of Marketing:
Marketing is a process of letting your business to know most of people so it helps to boosts sales and profits for your Business
There are different types of marketing strategies
There are different types of marketing along with digital marketing but 90% of the companies use digital marketing for their marketing, Lets see what are the different types marketing and why digital marketing used world wide.
There are 8 different types of marketing, they are :
1. Traditional Marketing
2. Direct/Outdoor Marketing
3. Print Marketing
4. Media Marketing
5. E-Commerce Marketing
6. Influencer Marketing
7. Tele Marketing
8. Digital Marketing
1. Traditional Marketing : It is the oldest type of marketing used a long ago by our ancestors when there is no source of marketing this is called Word of Mouth or Mouth Publicity this is used to promote or describe about product via telling words
2. Direct/Outdoor Marketing : It is a bit old type of marketing now we can see this kind of marketing very rarely. It is about marketing a service or product directly to the customer by reaching their home and marketing it.
3. Print Marketing : It is old type of marketing now we cant see this kind of marketing this print marketing known for marketing of companies via newspaper articles etc.
4. Media Marketing : It is type of marketing now we can see this kind of marketing very rarely this Media marketing known for marketing of companies or Products via Television, Radio etc.
5. E-Commerce Marketing : It is mostly used marketing in present days in this we promote our products through Amazon and Flipkart it is a B2C type of marketing
6. Influencer Marketing : It is mostly used marketing in present days in this we promote our products or services through Influencers with more followers on YouTube Instagram Facebook etc.
7. Tele Marketing : It is mostly used marketing in present days in this we promote our services through telephone by calls for example getting calls from bank for credit card loans etc.
8. Digital Marketing : It is mostly used marketing in present days in this we promote our products or services through Social Media an Search Engines there are wide variety of digital marketing techniques we learn about each of them in detail.
Before learning digital marketing lets learn about Google Search Structure
Google Search Structure:
Have you ever wondered how can we get such quick results in Google there is big background process now let's learn about that
How does Google give any kind of information based on our search there are 5 steps
1.Content Creation
2.Crawling
3.Indexing
4.Calculating& Ranking
5. Retrieving Results
Content Creation: Data is written by content writers in there own website while website creation
Crawling: Collecting data from different websites is known as crawling it is done by crawlers, Google bots, spiders which is done according to google algorithm
Indexing: Arranging the data as per categories
Calculate & Ranking: There are nearly 200 ranking factors they search quality of content and which website or blog satisfy the most of the ranking factors will be displayed first
Retrieve Results : When we search query or keyword the crawlers find the relevant websites or web pages and give results with the help of crawlers in SERP
we will learn about what is digital marketing and its importance and different categories of digital marketing Lets go...!
Digital Marketing:
Digital Marketing is a process of marketing or advertising your business using digital platforms like Facebook, Instagram, Google, YouTube to let know your business to most of people so it helps to boosts sales and profits for your Business
Digital marketing has many benefits compared to other kinds of business like its Budget Friendly, Easily Optimized whenever required. Sales, Leads and Conversions are known us easily and measures our sales by us
Types of Digital Marketing :
In digital marketing there are 2 types of marketing Organic(Free Promotion) and other is Paid Marketing
Under Organic Marketing we study about SEO(Search Engine Optimization) and SMO(Social Media Optimization) these two marketing are completely free as they are free promotions achieving expected results will not be immediate it takes time between 6 months to 2 years to achieve required results.
Under Paid Marketing we study about SEM(Search Engine Marketing) and SMO(Social Media Marketing) these two marketing are paid ads achieving expected results will be immediate within a day or week
knowledge about Content Writing, E-Mail Marketing, Word press and Canva will be added advantage for a digital marketer
1. SEO(Search Engine Optimization) : Search engine optimization(SEO) is the process of improving the quality and quantity of website traffic for a website and improving rank of a website in search engine. SEO is unpaid or organic traffic
Here in SEO Keyword plays a crucial role, there are 3 different types of keywords, they are short tail keywords, Medium tail keywords and Long tail keywords,
a. Short Tail Keywords : keywords length between 1 to 3 words is known as short tail keywords
( example : Digital Marketing)
b. Medium Tail Keywords : keywords length between 3 to 5 words is known as Medium tail (example : Digital Marketing Course in Hyderabad)
c. Long Tail Keywords : keywords between 5 to 7 words and more is known as short tail keywords
( example : Digital Marketing Course online below 10,000 )
2.SMO(Social Media Optimization) : This is a Process of Submitting our website in other relevant social media pages
3.SEM(Search Engine Marketing) : it refers to Run ads in Google to generate leads or branding according to our requirement
4. SMM(Social Media Marketing) : it refers to Run ads in Facebook and Instagram to generate leads or branding according to our requirement
Types of SEO
1. Technical SEO
2. On-Page SEO
3. Off-Page SEO
Technical SEO: It is process of auditing the website and find out technical mistakes in website and understanding them and making a report or note of them
Lets learn in detail about On- Page SEO and Off-Page SEO in detail in Next Blog Thank you:)